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Cinthia Marcelle's video trilogy at the PinchukArtCentre

Application Call for the Future Generation Art Prize 0

Victor Pinchuk (Віктор Михáйлович Пінчýк, 1960), the Ukrainian billionaire, philanthropist, and creator of Ukraine's modern image of contemporary art, came up with two unprecedented initiatives in 2009. In December of that year, at New York's Gramercy Park Hotel, Pinchuk ceremoniously announced to the art world his founding of the first private art prize for leading Ukrainian artists, as well as the establishment of the no-less-important, international Future Generation Art Prize, developed for young artists aged 18 to 35.

From January 16 to April 15 of this year, visual artists from all over the world are invited to apply for the Future Generation Art Prize, using the application form found on the project's web page. There are no restrictions on creative mediums used, and all artists, apart from former Prize winners, are eligible to apply multiple times, as long as they continue to fulfill the entry conditions.

The first Future Generation Art Prize was awarded in December 2010, to the Brazilian artist, Cinthia Marcelle (1974), for her video trilogy, “475 Volver. Cruzada. Fonte 193.” (2007-2010). The work was then exhibited at the PinchukArtCentre.

Cinthia Marcelle's video trilogy at the PinchukArtCentre

The winner of this year's biannual prize will be awarded $100,000 (US), $40,000 of which must strictly be used only for the production of new works of art. The Prize's democratic application process, its international and elite selection committee and jury, the opportunity to be part of a 20-person group exhibition in the prestigious PinchukArtCentre in Kiev, as well as the encouraging award fund, were all established with the goal of discovering new talents in contemporary art, and to popularize and provide long-term support for their technical and artistic growth.

The first part of the selection process is done by 100 correspondent art experts from all over the world, who nominate a minimum of two, and a maximum of five, candidates. From this group, a committee of seven experts will choose twelve finalists who will then continue to go on and compete for the main award. The finalists will also have a unique opportunity to meet and consult with project mentors – world-renown artists: two stars of the world's most prestigious auction houses – Andreas Gursky and Damien Hirst; New York's king of kitch – Jeff Koons; and the Japanese visual scholar – Takashi Murakami.

An additional Special Prize, in the amount of $20,000, will be divided and awarded to five new talents, for the purpose of financing artistic residencies or other forms of professional development.

The Prize's Board consists of elite professionals in the world of art, including: Richard Armstrong, Director of the Guggenheim Museum in New York; Glen D. Lowry, Director of MoMA, New York; Alfred Pacquement, Director of Musée national d'art moderne, Centre Georges Pompidou, France; Sir Nicholas Serota, Director of the Tate Modern; Sir Elton John, prominent musician; as well as the “source” of the generous prize – Victor Pinchuk.