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Intangible, or Design of Experience 0

Highlights of the XI Tallinn Design Festival 

Arterritory.com
05/09/2016

XI Tallinn Design Festival
“Redefining Design”
September 12 – 18, 2016

For the eleventh consecutive year, Tallinn is welcoming the arrival of autumn by honoring Estonian-made design, as well as showcasing some of the best new international design. The Festival’s goal is to make Estonian design visible, to give an opportunity for the designers to promote their work, and to help the public make sense of the meaning of design. During the festival there will be different exciting events and social gatherings around the city.


Estonian design at X Tallinn Design Festival

The phenomena of design presented at the XI Tallinn Design Festival that one should pay attention to

This year, the main topic is “redefining design”. Nowadays we talk more about intangible design, which means the design of experience. New disciplines – like service design, food design, and design of micro-chip-based equipment – are replacing traditional areas of design. Designers are putting at the heart of the design process people who represent a wide diversity of ages, abilities, genders and community. Consequently, designer’s are not creating for some “average user”, but are instead taking into account different people with different needs. This way, more people will be able to find a product or service that is suitable for them. 

Estonian design at X Tallinn Design Festival

The highlights of XI Tallinn Design Festival’s program – events that absolutely should not be missed

- Seminar: Redefining Design (September 15)

An emotional presentation is expected from Cameron Sinclair, the founder of Architecture for Humanity, who has been offering solutions to the humanitarian crisis for nearly fifteen years. Finnish designer and Iittala brand manager Harri Koskinen will talk about the behind-the-scenes aspects of industrial design. Veronica Fossa will share with us how food can be designed to increase people’s level of happiness. Severin Filek will be providing some arguments and instruments that help communicate, measure and demonstrate the positive impact of design. Pedro Gomes will open a conversation on understanding the value of Design as a user and as a process-centric tool, and Jonas Pettersson plans to share his knowledge about how to build a strong culture in order to design real change. Jakob Rosin will demonstrate how smartphones can help people see better.  


Designer Triinu Pungitsa at X Tallinn Design Festival

- Shopping: DesignStreet (September 15-18) and FashionCross (September 17-18)

For the first time in the history of the Tallinn Design Festival, people who truly love design will be able to walk along Design Street, which will be set up in the CultureHub. More than 25 teams from Estonia and abroad will be exhibiting and selling their designs.

Some participating designers: Hoog, Ra Sun, Craftory, Woolish, Umbra, Upstairs Shop, WOH, The Stories of Things / Triibuvineer, KOKOMO COFFEE, Piret Ilves, PULO Disain, Valhalla Factory, Kaaren Stuudio, Standard AS, Ärklitoa, Tiina Andron Design, Balteco, Home From North, Neiser, Eesti Disaini Maja, OÜ Tekstiil Ruumis / Monika Järg, AK Design by Ave Kõrgemägi, ELKE mööbel, Stanfold Design Studio, and Rio Lindo.

-  Events: Satellite Program

Tallinn Design Night’s Satellite Program gives you the rare opportunity to visit events hosted by different design studios and companies. For example: TALI design shop will host the presentation of Tanel Veenre’s new collection; Haus Galerii will present a workshop with artist and DJ Tarrvi Laamann; the jewelry brand New Vintage by Kriss has invited crystal therapist Ketlin Kaljas, who will help you find the jewelry stones just right for you; Estonian fashion brand Iris Janvier will be hosting a meeting with the designer, as well as giving out style advice. See the full Satellite Program schedule here: www.tallinndesignfestival.com