The Unusual Summer Exhibitions of Magasin 3, Stockholm
“On the Tip of My Tongue” Organised by Magasin 3, Stockholm July 1, August 8, September 13, 2013
During the rather laid-back summer season, Magasin 3 has decided to close its doors and engage with the audience in a less conventional way. Curators Richard Julin and Tessa Praun have arranged a series of events that will point away from the site of the exhibition itself, towards other virtual or parallel existences and experiences. These unique projects are aimed to expand the structures that surround the usual exhibition format.
The first part of the exhibition will take place on July 1, when everyone subscribed to the We Think Alone newsletter will receive an e–mail as part of the project by Los Angeles based performance artist Miranda July. Her videos, performances, and web-based projects have previously been presented at sites such as the Museum of Modern Art, the Guggenheim Museum and in two Whitney Biennials.
We Think Alone, commissioned by Magasin 3 for the exhibition On The Tip of My Tongue, will only exist in your inbox, where a themed compendium of ten emails will arrive each Monday, from July 1 – November 11, 2013. Over the period of 20 weeks the audience will receive 20 e-mails sent from the folders of various creative individuals, including writer and filmmaker (and retired professional basketball player) Kareem Abdul-Jabbar, American filmmaker, writer and actress Lena Dunham, Danish-Vietnamese contemporary artist and the latest recipient of the Hugo Boss Prize Danh Vo, fashion and costume designers Kate and Laura Mulleavy, American actress Kirsten Dunst, and many others.
The first emails will arrive with a subject line: AN EMAIL ABOUT MONEY. All emails were written prior to the start of this project.
“I’m always trying to get my friends to forward me emails they’ve sent to other people – to their mom, their boyfriend, their agent – the more mundane the better. How they comport themselves in email is so intimate, almost obscene – a glimpse of them from their own point of view. We Think Alone has given me the excuse to read my friends’ emails and the emails of some people I wish I was friends with and for better or worse it’s changed the way I see all of them,” shares Miranda July on the website of Magasin 3. “None of these emails were originally intended to be read by me (much less you.)”
We Think Alone – A project by Miranda July . Courtesy of Miranda July for On the Tip of My Tongue, 2013, Magasin 3 Stockholm Konsthall