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Collection “It’s All Around You”. Photo: Rokas Darulis un Abie Lamin

What is the most appropriate way to dress right now?

The way that expresses one's character best and makes one feel comfortable – both physically and psychologically.


Artefact collection “Seed”. Photo: Egle Xiapin

Your collection, “Seed” (2011), is built-up and styled following the obvious conclusion that any human creation is helpless against the power of nature. We are experiencing a time right now during which changes in climate and nature are occurring – there are countless discussions about the coming apocalypse. Does this affect fashion?

Well, if there will be an apocalypse, nobody will need fashion. So, we should think and try to do our best while changes can still be made. The fashion industry of today is driven by consumerism and the throw-away culture; most of it is not ethical and not sustainable, and it is severely harming the environment. Therefore, instead of running the rat race, we should think of tomorrow and “what if nature strikes back?” This is what I wanted to say through "Seed".


Artefact collection “It’s All Around You”. Photo: Rokas Darulis and Abie Lamin

Your collection, “It’s All Around You” (2010), shows the barrier between the healthy and the handicapped, the socially accepted and the unaccepted. With this collection, you tried to explain that orthopaedics and tailoring actually strive towards the same thing – fitting the body into the “right” shape.

But if we move aside all the reality – such as medicine and clinics – how would you describe the relationship between fashion and such artificial auxiliaries like dental braces, color contact lenses, corsets, push-up bras, super high heels, etc.? Aren’t there sometimes situations when fashion creates and makes claims for things that aren't actually necessary for people?

Ever since the human race stepped into some sort of civilization, they have had an image of beauty that was relevant for that moment. It has been changing over the years, until it became ridiculously strict around the 17th century, when harming your health was necessary to meet the beauty requirements of the day. The corset was an obligatory part of woman's dress for 400 years, up until the 20th century.

Happily, today we are free to wear anything we want, at least where it concerns the law – as long as one has his/her private zones covered (or partially covered...). However, the pressure from the beauty industry is so strong, that most people still feel obliged to wear clothes or shoes that they would never wear otherwise. The industry is bearing more and more fashion victims who consider appearance the only way of self-expression; who lavish the image, but forget about the rest. Perfection does not exist in nature, but we are constantly being brainwashed by the media and the industries, so we forget it, and we begin to feel ashamed of the reality.

Isn’t there a return to the “era of uncomfortable fashion” going on?

I think there is still a good dose of the health and "comfort" business, which seems to be growing faster than the beauty business. More and more people have started using terms like "quality of life", and luxury is becoming more comfort-based.


Artefact collection “It’s All Around You”. Photo: Rokas Darulis and Abie Lamin

Perhaps you can tell us something about your future collections, or other creative plans?

Time will tell.

How would you comment on Mados Infekcija 2012?

It was a beautiful event, organized by enthusiastic and caring people. It left me with some great memories, valuable contacts, and fancy catwalk pictures. Fashion is becoming more and more important to Lithuanians; the space was full of young, curious people. I'm not sure if everybody got my point, but I felt different forms of appreciation.

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