One of the most rich-in-tradition European art fairs, ARCOmadrid 2012 is being held in Spain's capital city from February 15th through the 19th. This year, the number of participating galleries has grown to 215 (up from last year's 190), hailing from 29 countries and offering works from more than 3000 artists.
ARCOmadrid's distinguishing feature is its support of local art – colorful artworks from Spain, or from other areas of the world influenced by Spanish art, are always at the center of attention. Although it's posited as a contemporary art fair, ARCOmadrid introduces the public to not only the loudest names in today's art scene, but also to the classic master's of the 20th century, thereby creating an important overview of the region's accomplishments.
This year's fair structure is made up of various component exhibitions: the main gallery exhibition – General Programme, that of the new galleries – Opening, the individual art project exhibition – Solo Objects (featuring Latin American artists this year), and an exhibition featuring a selection of “guest artist” galleries – Focus, which consists of Dutch galleries this year.
Russia is being represented in the gallery exhibition this year by several establishments – Arka Gallery, Guelman Gallery, Paperworks, Marina Gisich and Triumph; whereas the Nordic countries have sent Andersen's gallery from Denmark and Fruit&Flower Deli from Sweden. At the new gallery exhibit – Opening, the public will be seeing stands by the Norwegian gallery Lautom Contemporary, as well as IMO Projects from Denmark.
Breaking news! With every year, art fairs are increasingly developing the collector's education program – Collector Programme, to the point where it has become a truly global trend by now. Not being one to lag behind, ARCOmadrid is also providing their most notable guests with a seminar series this year, titled “How to Build a Good Collection”, as well as chances to meet with industry experts.
This year's organizers of ARCOmadrid have also decided to expand the fair's artistic activities beyond the boundaries of the exhibition venues, by producing an all-new evening program. Called After ARCO, visitors to the fair are invited to enjoy concerts, performances and openings planned throughout the city.